With the rise
of new consumer groups, the demand for functional food of a new generation of
young people is becoming more and more obvious, and their understanding of raw
materials and ingredients is also deepening. At the same time, the global
outbreak and continuous prevalence of new-type coronary pneumonia not only have
a great impact on the society, but also further enhance consumers' attention to
health and stimulate the rapid development of dietary supplement market. How
will the global health supplements and raw materials industry develop in 2021?
Which raw materials will lead the market in the next few years?
"battle", who is the "star of tomorrow"?
immunity is still the mainstream. Immunity is the body's own defense mechanism
and an important line of defense against the external environment. The decline
of the body's immunity will directly lead to the increase of the incidence of
diseases. Therefore, it is very important to improve the body's immunity.
2020 is an
extremely volatile year for the market. Inevitably, the sales of probiotics
will also decrease. However, according to the data of spins, as of November 29,
2020, probiotics are still the best-selling product type in the mainstream
channel and natural supplement channel in the United States, with sales of US
$759 million and US $126.9 million respectively. Probiotics have a variety of
benefits for human health, making it easy to enter multiple product categories.
Because of the 2020 COVID-19 pandemic, one of the most important reasons for
consumers to choose probiotic products is to support immune health.
research has found that the internal defense of the human body includes its own
complex immune system, intestinal barrier and balanced microbial flora, all of
which are interrelated. This is not a new concept, but now this cognition is
spreading to a wider mainstream audience. When a product can target both
intestinal and immune health, it will have a great appeal to consumers.
Of course, the
potential benefits of probiotic supplements are not limited to immune health,
but also brain health, heart health, skin health, female health, etc. A newly
published study found that the supplement of Bacillus subtilis de111 can
improve the endothelial function of healthy subjects, confirming that
probiotics are beneficial to supporting healthy cholesterol levels and reducing
In the fight
against novel coronavirus pneumonia, the US on the other side of the Pacific
once launched "C fever".
is not only an essential micronutrient for human body, but also a powerful
antioxidant, a cofactor involved in biosynthesis and gene regulation, but also
a new force to maintain the immune system.
has faced supply chain bottlenecks due to the global blockade in 2020, limited
transportation options, increased transportation costs and other obstacles. Up
to 90% of the global supply of Ascorbic acid raw materials still comes from
China, and China is also actively making adjustments to deal with the supply
shortage. The Ascorbic acid market will tend to be stable in the future, and
will be higher than the consumption level before COVID-19.
Over the past
decade, consumers and medical practitioners have increasingly recognized the
importance of preventing vitamin D deficiency.
Vitamin D is
famous for its role in bone health, promoting calcium absorption and bone
mineralization. It has obvious intervention effects from developing children to
menopausal women; The role of vitamin D in reducing inflammation, supporting
cell growth, neuromuscular and immune function and glucose metabolism has also
attracted the attention of many researchers; In addition, vitamin D also shows
potential in the fields of cancer prevention, heart health and migraine
treatment. With the attention of consumers, the sales of vitamin D supplements
have been gradually improved.
protein is synonymous with sports nutrition and fitness in the supplement
market. Although COVID-19 led to the closure of the gym for some time, in 2020,
protein was still one of the best selling ingredients. In addition, plant
protein is also the main growth driver, and the sales growth of plant-based
meat and alternative milk is significantly higher than the industry average.
products bring consumers another choice, which is more friendly to vegetarians
and more in line with the concept of sustainability. In addition, a plant-based
diet has its own health aura. This has brought great opportunities to suppliers
and manufacturers, and also brought challenges to the demand for plant protein.
Consumers are unwilling to compromise on taste and texture. The innovation
around the source of plant protein continues. At present, the most prominent
and reliable source of plant protein is soybean protein and pea protein.
It is worth
noting that in the mainstream multi export channels, the best-selling protein
products are animal and plant combinations, not a single plant protein.
are always reserved for those who are prepared". The same is true for raw
materials. The explosion of elderberry is the best proof. In 2021, immunization
and emotion management will still be hot topics for consumers. No matter how
the market and consumer demand go, everything changes. What is true is that the
truly safe and effective ingredients must stand the test of consumers and the
baptism of the market.
If you have interest, pls contact Qingdao Healthchem Biotech Co., Ltd. Email: email@example.com